ABOUT US
Where Neuroscience
Meets Brand Strategy
In a world saturated with choices, understanding the consumer brain isn't just an advantage, its essential. At Synaptiquè Consultancy, we bridge the gap between cutting-edge neuroscience and impactful marketing strategies, specifically tailored for the diverse Indian market.
We delve into the subconscious, using neuropsychology, EEG, and other advanced neurophysiological techniques to decode how consumers truly react to your content, packaging, advertising and user experiences.
VISION
To lead the revolution in consumer-brand connections, helping businesses tap into the science of decision-making and craft experiences that genuinely resonates.
MISSION
To empower your brand with deep, data-driven insights that surpass traditional market research, ethically and effectively.
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CASE STUDIES THAT INSPIRE US
"Neuroscience revealed that brand love trumps taste, leading to a fovus on emotionally resonant advertising."
COCA COLA'S EMOTIONAL LOYALTY
"Matte packaging designs evoked 'natural vibes', resulting in increased sales."
FRITO-LAY'S PACKAGING GLOW-UP
"Steam visuals and comforting language tapped into feelings of warmth, boosting engagement."
CAMPBELL'S SOUP COMFORT PLAY
BENEFITS
Why Choose Synaptiquè Consultancy?
Consumer-first strategies
We prioritze ethical, authentic marketing that resonates with today's discerning consumers, especially Gen Z, who value transparency
Science meets storytelling
We combine data-driven insights with compelling emotional narratives to build lasting brand loyalty
Gamified Insights
Forget boring reports! We deliver actionable, engaging strategies that excite your team and drive results
We're agile, modern and fluent in the language of digital trends, ensuring your brand stays relevant
Fast & Relatable
We understand the nuances of consumer behaviors in India. Why does someone chose a luxury bag one day and budget-friendly street food the next? It's all in the subconscious and we're here to decode it for your brand.
PROJECTS
Coming Soon...
Founder
Munira Electricwala
"My love for cognitive and behavioral neuroscience led me to pursue an M.Sc. in Clinical Psychology. Meeting Pranjal was a turning point. Her ability to simplify complex ideas and her drive inspired me. Together, we 're blending science with stroytelling to help brands build emotional connections."
Founder
Pranjal Suthar
"Growing up, I was fascinated by Indian ads that evoked strong emotions. This fascination led me to study Applied Psychology and drives my passion for understanding consumer behavior. Parterning with Munira, we're bringing neuromarketing to India to help brands connect with their audiences on a deeper level,